The Marketing Bureau

Frontline Experience & Wisdom From Someone Who Does It Everyday
By Albert E. Schindler
First Published on www.about.com

Good customer service is the bread and butter of your business. For instance, I paint outdoor signs and create various types of indoor/outdoor promotionals for people in our small town. I’ve been at this business now for over 20 years. I rarely advertise, yet I enjoy about 80 percent of our town’s sign and display business. How do I do it? Read more >>

....and Your Customers Are Always Right
by Allen Weiss
First Published on www.marketingprofs.com

Are you feeling down these days? Does it seem as if everybody is saying you are wrong and they are right—like when your customers are screaming about your bad service? Maybe even your relationship with your significant other is going south—and, of course, it's your fault.

So just what is going on? Read more >>

The Key to Relationship Marketing
By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published July 2008

For reasons that I have never quite managed to nail, the concepts of business & marketing seem to be tough to inculcate into the hearts and minds of business leaders. In fact, it was both maddeningly infuriating as well as scary to encounter a group of MBAs  with whom I worked with recently who were totally unable, to a man (all male group) to accurately articulate either of the business or marketing concepts. Read more >>

Customer Centricity Gone Awry

The Apple iPhone 4 has a fault. Customers in Britain, who have paid the equivalent of $1300 for the gadget, find that it doesn't work properly if they hold a part of the casing where the aerial is located. Read more >>