The Marketing Bureau

How to Resuscitate Your CRM Strategy
By Carolyn Bondi
First Published on www.mycustomer.com  

White coats on, stethoscopes at the ready – Carolyn Bondi talks us through the basic biology of CRM campaigns and provides her top tips for boosting your strategy. Read more >>

By Christina D'Airo
First Published on International Customer Management Institute

United States - Zappos responded to an online hacker by temporarily shutting down all call center phone lines and directing customers to contact them via email. The center’s service level record won't take a hit, but will customers settle for longer response times if the quality is there? Read more >>

by Alex Goldfayn 
First Published on hbr.org

I've spent the week in Las Vegas at the Consumer Electronics Show (CES), where billion-dollar companies unveil multi-million-dollar products looking for mainstream popularity, and where start-ups unveil ideas, looking for angles and angels. Read more >>

By Dan McDade
First Published on www.btobonline.com

While the right mix of features, value and differentiation contributes to successful offers, none is perhaps as important as understanding, then leveraging, the motivations that make prospects buy. Read more >>