The Marketing Bureau

Three Ways to Say it to Customers
First Published on www.marketingprofs.com  

No matter how excellent your company's product or service and no matter how outstanding your customer service team, you will encounter disgruntled customers. It's a fact of life. And, warns Michael F. Kelly at MarketingProfs, this disproportionately vocal group can do serious damage to your company's reputation.  Read more >>

Customer Service. The 26th in a series of collections of useable quotations to make you look really smart in your next presentation or report.    Read more >>

By Steven DeMaio
First published on blogs.hbr.org

When it comes to pleasing clients, there's no substitute for high-quality work and a cooperative attitude. After all, that's what you're being paid for. But everyone knows that's not the whole story. As a self-employed worker, you have to distinguish yourself from other contractors in ways that go beyond the essentials, especially in a bad economy. Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published November 2007

There is a café in Leigh, nr Warkworth, that is very pleased with itself. Or at least the staff are. This is a not uncommon characteristic in businesses that have had some success and/or have attracted some positive attention (for example, as in this case, a positive café review or two). But it can be a death knell if the management are unaware of it and do not address the issue promptly (unless, of course, they are part of the problem). At this café, it manifested itself during a family visit this weekend for Brunch.  Read more >>