The Marketing Bureau


Specialist Marketing & Communications Resourecs

19

Apr

Customer Service the New Marketing



By Mike Hennessy
First Published on imediaconnection.com


It is no secret that customer relationship management (CRM) and marketing go hand-in-hand, but few marketers understand the extent that customer service impacts marketing metrics, and how they can leverage it to better satisfy customers.  Read more >>

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11

Apr

Fat People To Pay More To Fly



Good Business or Bad Customer Relations?


First Published on knowledge@wharton

When Samoa Air last week announced it was going to start charging people for airline tickets based on their weight -- a concept that Samoa Air CEO Chris Langton defended in news reports as "the fairest way of traveling with your family or yourself" -- it set off a flurry of comments, some supportive, some not.  Read more >>

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12

Dec

Retailers Failing To Respond....



....To Customers’ Email, Online Queries


First Published on mycustomer.com

United Kingdom - New research has revealed just 48% of retailers successfully answer customers’ basic questions sent via email. Read more >>

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12

Dec

Poor Service Drives Out 1/3rd of Customers



First Published on mycustomer.com

United Kingdom - Customers frustrated with consistently poor service are taking action and leaving suppliers to find better service. Read more >>

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