
By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First
published August 2009
I attended an appointment with a surgeon this week. Or, at least, I tried to. Read more >>
09
Jan
Not Easy Being Your Patient, Doc!
21
Dec
The One Thing Marketers Need To Do....

While They're On Vacation Next Week
By Lisa Arthur
First Published on www.forbes.com
Many of us will take a well-deserved break next week to enjoy the holidays with family and friends. And while I am a huge advocate for downtime and a big believer that we all need to occasionally retreat from our digital worlds, I’d like to ask you to do one thing. Read more >>
Comments
Post has no comments.19
Dec
Rebranding CRM As CEM

The Road To Ruin?
by Colin Shaw
First Published on www.mycustomer.com
While some firms are rebranding CRM operations as customer experience, there is also misappropriation of CEM by CRM software vendors. Colin Shaw believes it will only end in tears. Read more >>
Comments
Post has no comments.14
Dec
Frontline Must Be Topline

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First
published October 2006
So much is talked and written about customer service as a core business concept that the term has become frankly, trite. What a tragedy.
Read more >>
Comments
to your inspirations in 2012
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to ask, insistently, that I arrive on time and to ensure I had the means to pay with me. I replied by saying I had the means to pay could make no gurantee as to whether I woudl pay or not as I had yet to receive the service or have any idea what it woudl cost
and whether the sum was negotiable after which I would determine whether payment was due. Moreover, if the doctor was late starting I would charge him waiting time at $350 an hour. The attitude changed. Two years ago another 'experience'; this time with a
well known plastic surgeon. When I arrived at his rooms there was no parking available as all places were filled with staff cars - I learned this when blocking in his colleagu's Bentley. Like you I was not seen on time and received no apolgy or explanation.
No excuses though as all appointments that day were booked - no emergencies - I checked. When it came to my departure and presentation of the bill I remonstrated with the receptionist to the extent the surgeon came out. I said I wasn't paying as the service
was below standard and rude. I said they could sue me and left the name and address fo my solicitor who has instructions to accept service of writs. I have not paid and 2+ years have gone by. We, the patients have to control the transaction and let the profession
know we are the master and they the servant. Ashley