Posted by Neil Davey
First Published on www.mycustomer.com
Marketers will reach a critical juncture in 2012. According to Loyalty 360 – The Loyalty Marketer’s Association, customer loyalty, versus acquisition, is critical for driving sustainable growth. Yet, businesses report that retaining and engaging customers remains one of their greatest challenges. Read more >>
13
Dec
Top 12 Customer Loyalty Trends for 2012
06
Dec
Is Social Media Serving Your Business Strategy?
By Jack Springman
First Published on www.mycustomer.com
Any CRM veteran reading through the array of analysts’ reports, articles and blog pieces on social media generally and social media CRM in particular could be forgiven for thinking of baseball legend Yogi Berra’s quote “It’s déjà vu all over again.” Read more >>
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Dec
Are Targeted Ads Worth The Privacy Price?
by Tom Davenport
This blog post is part of the HBR Online Forum The Future of Retail.
Is the entire marketing profession headed in the wrong direction? Read more >>
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Dec
Service? Quality? Prices?
Top Service Trumps Product Quality and Prices In Consumer Preferences
First Published on www.mycustomer.com
United Kingdom - Efficient customer service ranks way higher than even quality products and low prices, according to a survey of consumers analysing the areas they believe retailers should be focusing on. Read more >>
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