The Marketing Bureau


Specialist Marketing & Communications Resourecs

03

Dec

Improving Customer Engagement



4 Simple Steps

By Michael Fisher
First Published on imediaconnection.com


Brands live and die by their ability to understand and target consumer behaviours. When digital marketing strategies align with consumer online shopping behaviours, it's a major accomplishment for brands eager to capture their share of the digital marketplace.  Read more >>

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08

Oct

Extreme Makeover....



....3 Remarkable Customer Experience Recoveries

By Neil Davey
First Published on mycustomer.com  


United States - Forrester's Harley Manning examines what measures Office Depot, Sprint and Fidelity Investments took to turn around their customer experience and reap financial rewards.  Read more >>

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11

Sep

What To Say?



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published September 2012


What to say? What to say? Another deadline is approaching like a freight train and I am stressed. So much to say but where to start? Read more >>

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06

Sep

More Important To Be Kind Than Clever



by Bill Taylor  
First Published on hbr.org


One of the more heart-warming stories to zoom around the Internet lately involves a young man, his dying grandmother, and a bowl of clam chowder from Panera Bread. It's a little story that offers big lessons about service, brands, and the human side of business — a story that underscores why efficiency should never come at the expense of humanity.  Read more >>

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