The Marketing Bureau


Specialist Marketing & Communications Resourecs

14

Aug

Talk To Your Customers



You Might Learn Something!

By Janine Popick
First Published on inc.com


CEOs need to put themselves out there to see what their customers are saying. And the best way is to communicate with them directly. Read more >>

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08

Aug

What Your Customer Really Wants



(It's Not What You Think)

By Paul Spiegelman
First Published on
inc.com

Before you blame your employees for a strategy gone awry, or spend a lot of money on a new one, read this. Read more >>

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01

Aug

Get Senior Execs Closer to Customers



10 Practical Ideas

by Colin Shaw
First Published on mycustomer.com  


I recently wrote a blog on the 5 ways to gain Senior Executive ‘buy in’ to your Customer Experience. Since then I have been asked a number of questions about how you can get senior executives closer to the customers so they can understand their own Customer Experience in more depth. Here are ten practical ideas I have seen companies implement with their senior executives. Read more >>

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17

Jul

5 Greatest Customer Service Quotes...



...And What They Should Teach You

By Shep Hyken
First Published on mycustomer.com


Shep Hyken shares  a few of his favourite quotes on customer service – valuable reminders for creating the best customer experience. Read more >>

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