The Marketing Bureau

By Micah Solomon
First Published on www.btobonline.com

In these rough, red-ink times, the best investment you can make is building a personal bond with your customers. Truly loyal customers will form a pro bono “marketing department” for your company, promoting and defending you online and off. And customer loyalty provides the escape hatch your company must have in order to get out of draining, ultimately deadly commodity-pricing wars. Here are half a dozen ways to get started now.  Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published July 2003

Got any idea how much coffee there’s supposed to be in a latté? A double shot, that’s how much - 20 grams of coffee. Now, call me a Jaffa if you like (but you’d be wrong – I’m a Londoner now resident in Nelson) but my beverage of choice in the morning is, in fact, a latté – a classic, expertly prepared latté with its full ration of 20 grams of properly sourced, carefully stored and expertly ground and intricately prepared coffee. And how often can I get my hands on and my lips around a cup, glass or bowl of this liquid of the gods? All too rarely, that’s how often.  Read more >>

Six tips to developing better relationships
By Paul Newsom
First Published on www.businessblogs.co.nz

Why do buyers often introduce ‘irritants’ like arranging for your competitors to be visiting them just before or after you so you pass in reception, or saying they just had a comparative quote 10% lower than yours? Why do they seem suspicious of your motives for cold calling them, or suspicious of your initial offer? Why do they seem intolerant of your need to follow up with them after a sales meeting? Why do they often hold back information, like the details of the comparative quote, or the details of their current supplier? Does this type of buyer behaviour get them what they want? Read more >>

First Published on www.marketingmag.co.uk

LONDON - Despite 86% of the population using retail loyalty cards on a regular basis, 50% of shoppers do not think it is worthwhile collecting points, according to a new survey.
 Read more >>