The Marketing Bureau

5 Best Practices Enabling Employees To Create One
By Haley Barrile
First Published on www.mycustomer.com    

Consultants can’t make your culture more customer-centric - only your people can. Frontline employees play a key role in managing and determining the quality of customer experiences. They work with customers every day and are the main points of contact for the relationships your customers have with your business. But empowering your frontline is easier said than done. Read more >>

by Rosabeth Moss Kanter
First Published on hbr.org

Traditional theories of the firm are dominated by the notion of opposition between capital and labor, disconnecting business from society and posing conflicts between them. According to this view, companies are nothing more than money-generating machines. By contrast, great companies use a different operating logic.  Read more >>

4 Ways To Create One In Your Company
Posted by George F. Brown, Jr
First Posted on www.mycustomer.com

From researching his book CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, George F. Brown, Jr explains the four lessons that have contributed to firms having been successful in creating an organisation-wide customer-facing culture.  Read more >>

by Matthew Dixon and Brent Adamson 
First Published on hbr.org 

Ask any sales leader how selling has changed in the past decade, and you'll hear a lot of answers but only one recurring theme: It's a lot harder. Yet even in these difficult times, every sales organization has a few stellar performers. Who are these people? How can we bottle their magic? Read more >>