
By Jack Springman
First Published on www.mycustomer.com
Any CRM veteran reading through the array of analysts’ reports, articles and blog pieces on social media generally and social media CRM in particular could be forgiven for thinking of baseball legend Yogi Berra’s quote “It’s déjà vu all over again.” Read more >>
06
Dec
Is Social Media Serving Your Business Strategy?
02
Dec
Are Targeted Ads Worth The Privacy Price?

by Tom Davenport
This blog post is part of the HBR Online Forum The Future of Retail.
Is the entire marketing profession headed in the wrong direction? Read more >>
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Dec
Service? Quality? Prices?

Top Service Trumps Product Quality and Prices In Consumer Preferences
First Published on www.mycustomer.com
United Kingdom - Efficient customer service ranks way higher than even quality products and low prices, according to a survey of consumers analysing the areas they believe retailers should be focusing on. Read more >>
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Nov
Gratitude As A Business Strategy

By FC Expert Blogger Howie Jacobson
First Published on www.fastcompany.com
Most of us are fantastic complainers. When someone doesn't meet our expectations, we let them know. We may even let their boss or mother know. There's nothing wrong with expecting excellence, and taking steps to get it. The problem is, we tend to take excellence--and thoughtfulness, and kindness, and joyfulness--for granted. Read more >>
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