The Marketing Bureau

By Geoffrey James
First Published on inc.com

Here's how to have a face-to-face customer meeting that moves an opportunity to the next step.  Read more >>

By Mike Hennessy
First Published on imediaconnection.com

It is no secret that customer relationship management (CRM) and marketing go hand-in-hand, but few marketers understand the extent that customer service impacts marketing metrics, and how they can leverage it to better satisfy customers.  Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published February 2013 

It’s new. It’s growing in popularity and it’s reinventing just about every aspect of communications in our business and personal lives. It’s dynamic. It’s chaotic. And it’s still frightening the life out of many marketers. From the CMOs (Chief Marketing Officers) of multinational brands to the owner/operators of our smallest businesses, there is fear, confusion and uncertainty. It is Social Media and its’ spawning of the concept of Social Marketing. Read more >>

....To Customers’ Email, Online Queries

First Published on mycustomer.com

United Kingdom - New research has revealed just 48% of retailers successfully answer customers’ basic questions sent via email. Read more >>