The Marketing Bureau

How to Resuscitate Your CRM Strategy
By Carolyn Bondi
First Published on www.mycustomer.com  

White coats on, stethoscopes at the ready – Carolyn Bondi talks us through the basic biology of CRM campaigns and provides her top tips for boosting your strategy. Read more >>

QR Codes & Social Media Have Little Impact for Shoppers
By Ted Mininni
First Published on www.marketingprofs.com

“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening lines of a recent Media Post Marketing Daily article, “Shoppers Spurn Social, QR Codes.” Read more >>

By Christina D'Airo
First Published on International Customer Management Institute

United States - Zappos responded to an online hacker by temporarily shutting down all call center phone lines and directing customers to contact them via email. The center’s service level record won't take a hit, but will customers settle for longer response times if the quality is there? Read more >>

By Dan McDade
First Published on www.btobonline.com

While the right mix of features, value and differentiation contributes to successful offers, none is perhaps as important as understanding, then leveraging, the motivations that make prospects buy. Read more >>