The Marketing Bureau

The Key to Relationship Marketing
By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published July 2008

For reasons that I have never quite managed to nail, the concepts of business & marketing seem to be tough to inculcate into the hearts and minds of business leaders. In fact, it was both maddeningly infuriating as well as scary to encounter a group of MBAs  with whom I worked with recently who were totally unable, to a man (all male group) to accurately articulate either of the business or marketing concepts. Read more >>

Three Ways to Say it to Customers
First Published on www.marketingprofs.com  

No matter how excellent your company's product or service and no matter how outstanding your customer service team, you will encounter disgruntled customers. It's a fact of life. And, warns Michael F. Kelly at MarketingProfs, this disproportionately vocal group can do serious damage to your company's reputation.  Read more >>

Customer Service. The 26th in a series of collections of useable quotations to make you look really smart in your next presentation or report.    Read more >>

By Steven DeMaio
First published on blogs.hbr.org

When it comes to pleasing clients, there's no substitute for high-quality work and a cooperative attitude. After all, that's what you're being paid for. But everyone knows that's not the whole story. As a self-employed worker, you have to distinguish yourself from other contractors in ways that go beyond the essentials, especially in a bad economy. Read more >>