The Marketing Bureau


Specialist Marketing & Communications Resourecs

09

Jan

Not Easy Being Your Patient, Doc!


By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published August 2009


I attended an appointment with a surgeon this week. Or, at least, I tried to. Read more >>

Comments
Ashley commented on 12-Jan-2012 02:51 PM
Brian What a 'B' shambles you have endured. I am sorry to admit I had a similar experience years ago when I had a specialist referral BUT with a slight difference. I expderienced overkill from a receptionist who called me the day before my appointment
to ask, insistently, that I arrive on time and to ensure I had the means to pay with me. I replied by saying I had the means to pay could make no gurantee as to whether I woudl pay or not as I had yet to receive the service or have any idea what it woudl cost
and whether the sum was negotiable after which I would determine whether payment was due. Moreover, if the doctor was late starting I would charge him waiting time at $350 an hour. The attitude changed. Two years ago another 'experience'; this time with a
well known plastic surgeon. When I arrived at his rooms there was no parking available as all places were filled with staff cars - I learned this when blocking in his colleagu's Bentley. Like you I was not seen on time and received no apolgy or explanation.
No excuses though as all appointments that day were booked - no emergencies - I checked. When it came to my departure and presentation of the bill I remonstrated with the receptionist to the extent the surgeon came out. I said I wasn't paying as the service
was below standard and rude. I said they could sue me and left the name and address fo my solicitor who has instructions to accept service of writs. I have not paid and 2+ years have gone by. We, the patients have to control the transaction and let the profession
know we are the master and they the servant. Ashley

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19

Dec

Rebranding CRM As CEM



The Road To Ruin?

by Colin Shaw
First Published on www.mycustomer.com  


While some firms are rebranding CRM operations as customer experience, there is also misappropriation of CEM by CRM software vendors. Colin Shaw believes it will only end in tears.   Read more >>

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14

Dec

Frontline Must Be Topline



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published October 2006


So much is talked and written about customer service as a core business concept that the term has become frankly, trite. What a tragedy.  Read more >>

Comments
Lez King commented on 15-Dec-2011 10:36 AM
Yes Brian, I agree totally. You have once again nailed it accurately. These frontline company people are perceived AS the company. The annoying thing is they are very often undervalued and paid accordingly. Have a great break over Christmas. I look forward
to your inspirations in 2012

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13

Dec

Top 12 Customer Loyalty Trends for 2012



Posted by Neil Davey
First Published on www.mycustomer.com  


Marketers will reach a critical juncture in 2012. According to Loyalty 360 – The Loyalty Marketer’s Association, customer loyalty, versus acquisition, is critical for driving sustainable growth. Yet, businesses report that retaining and engaging customers remains one of their greatest challenges.  Read more >>

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