The Marketing Bureau

By Steven DeMaio
First published on blogs.hbr.org

When it comes to pleasing clients, there's no substitute for high-quality work and a cooperative attitude. After all, that's what you're being paid for. But everyone knows that's not the whole story. As a self-employed worker, you have to distinguish yourself from other contractors in ways that go beyond the essentials, especially in a bad economy. Read more >>

From Michael Carney’s Marketing Week

As noted by TheWiseMarketer.com: the Cornell Center for Hospitality Research has just issued a report highlighting ten principles that make it more likely that loyalty programmes will actually develop loyal customers. The report is specifically tailored to the hospitality industry but the principles involved are relevant to almost any business planning or already operating a loyalty scheme.  Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published November 2007

There is a café in Leigh, nr Warkworth, that is very pleased with itself. Or at least the staff are. This is a not uncommon characteristic in businesses that have had some success and/or have attracted some positive attention (for example, as in this case, a positive café review or two). But it can be a death knell if the management are unaware of it and do not address the issue promptly (unless, of course, they are part of the problem). At this café, it manifested itself during a family visit this weekend for Brunch.  Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2002

“We at McKinsey no longer believe that western business needs to be told what to do. It simply needs to do it” President McKinsey & Co

Translation? Business isn’t hard to grasp. Good business isn’t much harder to grasp.

So why aren’t more business just getting on and doing it? Read more >>