The Marketing Bureau

First Published on www.tvnz.co.nz

As unions bunkered down for a process of arbitration with Qantas, the airline faced a new PR disaster over a Twitter campaign. Read more >>

By Stephen Howard

One of the foundations of my marketing advice to clients is the need for them to start having TLC. When I first raise this topic, most think I am referring to Tender Loving Care of customers (and the enlightened ones also extend this to employees). Now, while I'm all for treating customers with love and care, the TLC strategy I advocate stands for Think Like Customers. Read more >>

Heinz Turns Facebook Flub Into Engagement Flurry
By Christopher Heine 
First Published on www.clickz.com

United States - Heinz has increased its Facebook likes by 40,000 since telling the New York Times three weeks ago that it would exclusively sell a new product for a limited time on the social site. For social media marketers, it seemed like a brilliant play. But then a major hiccup ensued earlier this week. Read more >>

Thirteen Simple Rules To Become Your Own Sales Superstar.
By Harvey Mackay
First Published on www.entrepreneur.com

As a business owner, you're in sales whether you think so or not. Every day you have to sell yourself -- and your product or service -- to grow your business. If you're not sure you have the personality to succeed in selling, consider these 13 simple rules to create a superstar sales mindset. Read more >>