The Marketing Bureau

by Rachel Fielding
First Published on www.mycustomer.com  

United Kingdom - The UK’s top etailers are struggling to engage customers with dynamic and relevant content, and a fifth of online retailers fail to communicate with customers over email at all, even after they have actively signed up to receive emails. Read more >>

4 Ways To Create One In Your Company
Posted by George F. Brown, Jr
First Posted on www.mycustomer.com

From researching his book CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, George F. Brown, Jr explains the four lessons that have contributed to firms having been successful in creating an organisation-wide customer-facing culture.  Read more >>

by Matthew Dixon and Brent Adamson 
First Published on hbr.org 

Ask any sales leader how selling has changed in the past decade, and you'll hear a lot of answers but only one recurring theme: It's a lot harder. Yet even in these difficult times, every sales organization has a few stellar performers. Who are these people? How can we bottle their magic? Read more >>

by Neil Davey
First Published on www.mycustomer.com

It is widely acknowledged that CRM training is vital to ensure its adoption and success. So where are so many organisations going wrong? Read more >>