by Tom Davenport
This blog post is part of the HBR Online Forum The Future of Retail.
Is the entire marketing profession headed in the wrong direction? Read more >>
02
Dec
Are Targeted Ads Worth The Privacy Price?
01
Dec
Service? Quality? Prices?
Top Service Trumps Product Quality and Prices In Consumer Preferences
First Published on www.mycustomer.com
United Kingdom - Efficient customer service ranks way higher than even quality products and low prices, according to a survey of consumers analysing the areas they believe retailers should be focusing on. Read more >>
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Nov
Gratitude As A Business Strategy
By FC Expert Blogger Howie Jacobson
First Published on www.fastcompany.com
Most of us are fantastic complainers. When someone doesn't meet our expectations, we let them know. We may even let their boss or mother know. There's nothing wrong with expecting excellence, and taking steps to get it. The problem is, we tend to take excellence--and thoughtfulness, and kindness, and joyfulness--for granted. Read more >>
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Post has no comments.25
Nov
Qantas Twitter Campaign Nosedives
First Published on www.tvnz.co.nz
As unions bunkered down for a process of arbitration with Qantas, the airline faced a new PR disaster over a Twitter campaign. Read more >>
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