The Marketing Bureau


Specialist Marketing & Communications Resourecs

26

Jan

CRM's 7 Signs of Life



How to Resuscitate Your CRM Strategy

By Carolyn Bondi
First Published on
www.mycustomer.com  

White coats on, stethoscopes at the ready – Carolyn Bondi talks us through the basic biology of CRM campaigns and provides her top tips for boosting your strategy. Read more >>

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20

Jan

Compromising Service Level for Quality



By Christina D'Airo
First Published on
International Customer Management Institute

United States - Zappos responded to an online hacker by temporarily shutting down all call center phone lines and directing customers to contact them via email. The center’s service level record won't take a hit, but will customers settle for longer response times if the quality is there? Read more >>

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09

Jan

Not Easy Being Your Patient, Doc!


By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published August 2009


I attended an appointment with a surgeon this week. Or, at least, I tried to. Read more >>

Comments
Ashley commented on 12-Jan-2012 02:51 PM
Brian What a 'B' shambles you have endured. I am sorry to admit I had a similar experience years ago when I had a specialist referral BUT with a slight difference. I expderienced overkill from a receptionist who called me the day before my appointment
to ask, insistently, that I arrive on time and to ensure I had the means to pay with me. I replied by saying I had the means to pay could make no gurantee as to whether I woudl pay or not as I had yet to receive the service or have any idea what it woudl cost
and whether the sum was negotiable after which I would determine whether payment was due. Moreover, if the doctor was late starting I would charge him waiting time at $350 an hour. The attitude changed. Two years ago another 'experience'; this time with a
well known plastic surgeon. When I arrived at his rooms there was no parking available as all places were filled with staff cars - I learned this when blocking in his colleagu's Bentley. Like you I was not seen on time and received no apolgy or explanation.
No excuses though as all appointments that day were booked - no emergencies - I checked. When it came to my departure and presentation of the bill I remonstrated with the receptionist to the extent the surgeon came out. I said I wasn't paying as the service
was below standard and rude. I said they could sue me and left the name and address fo my solicitor who has instructions to accept service of writs. I have not paid and 2+ years have gone by. We, the patients have to control the transaction and let the profession
know we are the master and they the servant. Ashley

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19

Dec

Rebranding CRM As CEM



The Road To Ruin?

by Colin Shaw
First Published on www.mycustomer.com  


While some firms are rebranding CRM operations as customer experience, there is also misappropriation of CEM by CRM software vendors. Colin Shaw believes it will only end in tears.   Read more >>

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