The Marketing Bureau

4 Ways To Create One In Your Company
Posted by George F. Brown, Jr
First Posted on www.mycustomer.com

From researching his book CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, George F. Brown, Jr explains the four lessons that have contributed to firms having been successful in creating an organisation-wide customer-facing culture.  Read more >>

by Matthew Dixon and Brent Adamson 
First Published on hbr.org 

Ask any sales leader how selling has changed in the past decade, and you'll hear a lot of answers but only one recurring theme: It's a lot harder. Yet even in these difficult times, every sales organization has a few stellar performers. Who are these people? How can we bottle their magic? Read more >>

by Neil Davey
First Published on www.mycustomer.com

It is widely acknowledged that CRM training is vital to ensure its adoption and success. So where are so many organisations going wrong? Read more >>

Through "Soft" Innovation
By FC Expert Bloggers Eric Ryan + Adam Lowry
Published on www.fastcompany.com

To generate growth, companies seem to love "hard" product innovation--the type of expensive breakthroughs that require engineers and PhDs to toil away deep in the lab. Think Teflon, Viagra, or the Segway scooter.  Read more >>