The Marketing Bureau


Specialist Marketing & Communications Resourecs

22

Jul

Five Secrets of Good Customer Service



Frontline Experience & Wisdom From Someone Who Does It Everyday

By Albert E. Schindler
First Published on www.about.com


Good customer service is the bread and butter of your business. For instance, I paint outdoor signs and create various types of indoor/outdoor promotionals for people in our small town. I’ve been at this business now for over 20 years. I rarely advertise, yet I enjoy about 80 percent of our town’s sign and display business. How do I do it? Read more >>

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22

Jul

Packed House for SME Marketing Seminar



There is only one place money comes from – customers. So, everything your business is, says and does must be geared towards that source.

That was the message delivered in entertaining fashion by The Marketing Bureau CEO, Brian H Meredith, to a full house of more than 130 people at a free marketing seminar in Silverdale’s Rotary House last week. Read more >>

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19

Jul

Why You're Always Wrong....


....and Your Customers Are Always Right

by Allen Weiss
First Published on www.marketingprofs.com


Are you feeling down these days? Does it seem as if everybody is saying you are wrong and they are right—like when your customers are screaming about your bad service? Maybe even your relationship with your significant other is going south—and, of course, it's your fault.

So just what is going on? Read more >>

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14

Jul

Customer Bill of Rights


The Key to Relationship Marketing
By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published July 2008


For reasons that I have never quite managed to nail, the concepts of business & marketing seem to be tough to inculcate into the hearts and minds of business leaders. In fact, it was both maddeningly infuriating as well as scary to encounter a group of MBAs  with whom I worked with recently who were totally unable, to a man (all male group) to accurately articulate either of the business or marketing concepts. Read more >>

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