The Marketing Bureau

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2002

“We at McKinsey no longer believe that western business needs to be told what to do. It simply needs to do it” President McKinsey & Co

Translation? Business isn’t hard to grasp. Good business isn’t much harder to grasp.

So why aren’t more business just getting on and doing it? Read more >>

By Micah Solomon
First Published on www.btobonline.com

In these rough, red-ink times, the best investment you can make is building a personal bond with your customers. Truly loyal customers will form a pro bono “marketing department” for your company, promoting and defending you online and off. And customer loyalty provides the escape hatch your company must have in order to get out of draining, ultimately deadly commodity-pricing wars. Here are half a dozen ways to get started now.  Read more >>

Six tips to developing better relationships
By Paul Newsom
First Published on www.businessblogs.co.nz

Why do buyers often introduce ‘irritants’ like arranging for your competitors to be visiting them just before or after you so you pass in reception, or saying they just had a comparative quote 10% lower than yours? Why do they seem suspicious of your motives for cold calling them, or suspicious of your initial offer? Why do they seem intolerant of your need to follow up with them after a sales meeting? Why do they often hold back information, like the details of the comparative quote, or the details of their current supplier? Does this type of buyer behaviour get them what they want? Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2009

I had arrived at Dunedin Airport on only my second day back at work following a long summer break. My alarm had gone off at 4.45am to give me time to catch the 7.15 flight from Auckland. I have a car and an apartment in Dunedin so the, often, weekly commute is relatively painless. But this week was different. My Dunedin car, in the airport car park, had a flat battery.

Bugger. Read more >>