The Marketing Bureau


Specialist Marketing & Communications Resourecs

03

Oct

Got A Customer-Centric Culture?


4 Ways To Create One In Your Company

Posted by George F. Brown, Jr
First Posted on www.mycustomer.com


From researching his book CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, George F. Brown, Jr explains the four lessons that have contributed to firms having been successful in creating an organisation-wide customer-facing culture.  Read more >>

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27

Sep

CRM Training's Most Common Calamaties


by Neil Davey
First Published on www.mycustomer.com


It is widely acknowledged that CRM training is vital to ensure its adoption and success. So where are so many organisations going wrong? Read more >>

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26

Sep

Have You Hugged Your Supplier Today?


By Michael Hess  
First Published on
bnet.com

Good companies demonstrate that they love customers. Really good companies show that they love their employees just as much. Stellar companies include suppliers in their circle of love. Read more >>

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23

Sep

Social + Service = Happy Customers


By Jon Vanzile
First Published on
www.btobonline.com

Customer service and social media are like “peanut butter and chocolate,” said Paul Dunay, CMO of social analytics company Networked Insights. “They're meant to go together.” But that doesn't mean many companies are doing it right.  Read more >>

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