The Marketing Bureau

Driven By Trust, Communications And Experiences - Study
by Cath Everett
First Published on www.mycustomer.com  

United Kingdom - Trust drives up to 44% of customer loyalty in a brand, with communications, management policies and practices as well as consumers’ previous experience all playing their part. Read more >>

Through Customer Experience
by Wayne Marks
First Published on www.marketingprofs.com

Differentiating a brand in today's market requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on experience as well. Read more >>

Going Back To Basics
by Keith Schorah
First Published on www.mycustomer.com  

Keith Schorah discusses finding a practical and repeatable system for achieving more complete understanding of different interactions with customers.  Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published January 2005

Whether it was the Sony Store assistant # 1 who said “They are on a Qantas flight arriving this afternoon and we’ll have it for you by tomorrow”. Or the Sony Store Assistant #2 who, on the same day, said “There’s no way you’ll have it until January”. Or the Sony Store Assistant #3 who said of each of those statements “Who told you that?”  Read more >>