The Marketing Bureau

By Paul Gillin
First Published on www.btobonline.com

The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars. The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. It's also got the staff hopping to maintain the coveted top position.  Read more >>

5 Best Practices Enabling Employees To Create One
By Haley Barrile
First Published on www.mycustomer.com    

Consultants can’t make your culture more customer-centric - only your people can. Frontline employees play a key role in managing and determining the quality of customer experiences. They work with customers every day and are the main points of contact for the relationships your customers have with your business. But empowering your frontline is easier said than done. Read more >>

4 Ways To Create One In Your Company
Posted by George F. Brown, Jr
First Posted on www.mycustomer.com

From researching his book CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs, George F. Brown, Jr explains the four lessons that have contributed to firms having been successful in creating an organisation-wide customer-facing culture.  Read more >>

by Neil Davey
First Published on www.mycustomer.com

It is widely acknowledged that CRM training is vital to ensure its adoption and success. So where are so many organisations going wrong? Read more >>