The Marketing Bureau

When Employees Behave Badly on Social Media  
By Mitch Wagner
First Published on The CMO Site

A maverick employee gets on social media and says something damaging to the brand. He complains about the boss, the working conditions, says something outrageously offensive, or undermines the business model. Welcome to your marketing crisis for the day. Read more >>

QR Codes & Social Media Have Little Impact for Shoppers
By Ted Mininni
First Published on www.marketingprofs.com

“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening lines of a recent Media Post Marketing Daily article, “Shoppers Spurn Social, QR Codes.” Read more >>

By Dan McDade
First Published on www.btobonline.com

While the right mix of features, value and differentiation contributes to successful offers, none is perhaps as important as understanding, then leveraging, the motivations that make prospects buy. Read more >>

For 2012
By Mike Frey
First Published on www.thecustomercollective.com

While many things will happen in 2012 here are 7 that I think we’ll see and in some cases I really hope we’ll see. Read more >>