The Marketing Bureau

Vying for Prime Time in the Digital Living Room
First Published on knowledge@wharton

On September 1, Apple CEO Steve Jobs launched the latest version of what he previously referred to as "a hobby": Apple TV -- a hockey puck-sized set-top device that allows viewers to rent movies and TV shows. Meanwhile, Google plans to embed its services on televisions from Sony. And Samsung is developing its own apps for its TVs and trying to woo software developers. These efforts are all part of the latest attempt to conquer the digital living room, an area that, so far, has failed to make couch potatoes think differently about their viewing habits. Read more >>

Is It What Customers Want?
First Published on www.marketingprofs.com 

"If B2B sales teams reduce the amount of face-to-face selling time in favour of more efficient sales models using the Web and telephone, will B2B buyers be receptive?" asks Richard Lesser in a recent post at the Acquiring Minds blog. Read more >>

Than Deal With Poorly Targeted Email
First Published on www.mycustomer.com

U.K. - Marketers are wasting more than £2.5 billion each year on untargeted emails that just over half of UK consumers simply ignore as spam. Read more >>

By Kent Lewis
First Published on www.imediaconnection.com  

Out with the old; obsolete strategy 1 When I entered into the marketing world as a PR intern in 1994, digital marketing consisted of multimedia demos on CD-ROM. The World Wide Web was just starting to take off, and fax machines were preferred over email for remote communications.  Read more >>