The Marketing Bureau


Specialist Marketing & Communications Resourecs

06

May

The Power of Third Party Influencers



By Michael Olquin "
First Published on inc.com


Why you should build a relationship with third-party influencers to gain traction within the consumer marketplace. Read more >>

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01

May

How To Write A Sales Email



By Geoffrey James
First Published on inc.com


First time e-mails to potential customers must be short and make it easy to move to the next step Read more >>

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18

Apr

The Rise of the Digital CMO



by Jake Sorofman  
First Published on hbr.org


Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. "How could this be?" you ask.  Read more >>

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04

Apr

6 Ways To Rock E-Commerce



By Prasant Varghese
First Published on
imediaconnection.com

Global online sales exceeded $1 trillion last year, and marketers have officially entered a new era of doing business. Mobile devices and social media are integral parts of the shopping experience, forcing e-commerce strategies to evolve. No longer do marketers wonder if campaigns are effective. Through analytics and marketing attribution, you can directly track a customer's digital footprint to see how the customer arrived at a point of sale. These new technologies present numerous opportunities to extend your marketing efforts and derive increased business value from e-commerce.  Read more >>

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