The Marketing Bureau

By Michael Olquin "
First Published on inc.com

Why you should build a relationship with third-party influencers to gain traction within the consumer marketplace. Read more >>

By Geoffrey James
First Published on inc.com

First time e-mails to potential customers must be short and make it easy to move to the next step Read more >>

by Jake Sorofman  
First Published on hbr.org

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. "How could this be?" you ask.  Read more >>

By Prasant Varghese
First Published on imediaconnection.com

Global online sales exceeded $1 trillion last year, and marketers have officially entered a new era of doing business. Mobile devices and social media are integral parts of the shopping experience, forcing e-commerce strategies to evolve. No longer do marketers wonder if campaigns are effective. Through analytics and marketing attribution, you can directly track a customer's digital footprint to see how the customer arrived at a point of sale. These new technologies present numerous opportunities to extend your marketing efforts and derive increased business value from e-commerce.  Read more >>