The Marketing Bureau

By Kent Lewis
First Published on www.imediaconnection.com  

Out with the old; obsolete strategy 1 When I entered into the marketing world as a PR intern in 1994, digital marketing consisted of multimedia demos on CD-ROM. The World Wide Web was just starting to take off, and fax machines were preferred over email for remote communications.  Read more >>

by Removing These Four Things

Marketing experts often tell you which features your website absolutely must have. But for a post at the HubSpot blog, Kipp Bodnar created a list of items you should delete as soon as possible from your site. Here are a few items that deserve immediate elimination:  Read more >>

By Karen J. Bannan
First Published on www.btobonline.com

Last year U.S. freight logistics company FreightCenter.com catered to both b2b and b-to-c customers. However, the customer split was uneven: 70% of its clients were consumers and only 30% were businesses. This was a problem, said Sylvia Pankiewicz, marketing manager for FreightCenter.com, because consumers aren't usually repeat customers.  Read more >>

Eight Reasons for Small Businesses to Dip Their Toes In
by Wendy Lowe
First Published on www.marketingprofs.com

Many independent operators of small businesses still fear the unknown and are wary of dipping their toes in the email marketing pond.  Read more >>