The Marketing Bureau

by Rachel Fielding
First Published on www.mycustomer.com  

United Kingdom - Less than a fifth of SMEs using Google AdWords recoup the cost of their investment, and the remaining 82% are either not recouping their cost in terms of online sales, or simply don’t know if they are or not.  Read more >>

Non-Starter? Or Your Next Step?
Posted by Neil Davey
First Published on www.mycustomer.com  

A growing number of brands are utilising social platforms for commerce, but its appeal appears limited. So should you be taking social commerce seriously?  Read more >>

by Catriona Pollard
First Published on www.marketingmag.com.au  

Whatever your business or area of expertise, in the growing online world in particular, the writing of articles that both demonstrate as well as disseminate your knowledge and skills is an increasingly effective (and cost effective) way to garner attention (and credibility) for your business. The following article from Catriona Pollard expands on the point. Read more >>

by Helen Laird
First published on www.marketingprofs.com

Thanks to the Internet, many more promotional avenues are available to event organizers than ever before, all at a fraction of the cost of traditional offline media and much easier to track and measure. But how do you decide which avenue is best for you? Will it be the increasingly popular social media? Or perhaps a dedicated page on your website?  Read more >>