The Marketing Bureau


Specialist Marketing & Communications Resourecs

05

Oct

Shady Brand Tactics That Work



By Sean X
First Published on
imediaconnection.com

When there are numerous people who want to "stand out" within a company (and show that they can help the brand perform) they tend to push for the ideas that generate more sales -- no matter what the cost. More revenue (and more anything, for that matter) often creates a culture where the shady tactic is not only permitted, but admired.  Read more >>

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23

May

How Not To Be A Spammer....



....When Marketing Your Business

By Riva Richmond
First Published on
entrepreneur.com

Email is the single most effective marketing tool for many businesses -- and being blocked as an email spammer can be their biggest headache. (Please note that this story emerges from the United States. New Zealand has its own very explicit anti-spam legislation)  Read more >>

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21

May

HOW TO :: Strengthen Your Call To Action



by Leigh Dow
First Published on
www.marketingprofs.com

Think of the elusive call to action as a lead-generation gateway. Creating a great call to action can be tricky, however. Clearly identifying what you offer and how you want to convey that offer requires thoughtful consideration and good timing. Read more >>

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18

Apr

eMail Still Marketing Workhorse



Study Shows Frequency, Opt-In Practices Vary  

By Christopher Hosford
First Published on www.btobonline.com

United States - Marketers favour email, the workhorse among b2b tactics, for its effectiveness in acquiring customers and nurturing prospects, but there are widely divergent approaches to using it. These include frequency as well as opt-in best practices—or lack thereof—when assembling contact lists.  Read more >>

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