The Marketing Bureau

The Commerce Commission has gone to court to stop companies selling water filters door-to-door making false claims, including that tap water is dangerous and contains sewage. Three companies involved in selling Love Springs branded water filters have been restrained by an interim injunction obtained by the commission in the Auckland High Court last Thursday. Read more >>

First Published on www.bnet.com

Standards for marketing ethics guide companies in their efforts to do "the right thing." These standards help identify acceptable practices, foster internal control, and deal honestly and fairly with customers. They also ensure businesses comply with the law. Sometimes companies develop and publish their own ethical standards; other times they comply with the regulations or guidelines of their professional or industry associations. Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published April 2006

“Every year there’s a game of soccer between our marketing department and support staff. And every year, the support staff win. Or so they thought – until the spin doctors took over and this was the outcome....." Read more >>

by Brian H Meredith

Just got a call from Yellow Online (www.yellow.co.nz) where we (The Marketing Bureau Ltd) have had a Gold Listing for several years now. Bottom line was an attempt to double our monthly online advertising cost. Read more >>