The Marketing Bureau

By William C Taylor
First Published on hbr.org

Everywhere you look, there's compelling evidence that the single-minded pursuit of wealth often leads smart people to do incredibly stupid things — things that destroy what money can't buy. Read more >>

Is It Possible to 'Over-fee' Consumers?
First Published on knowledge@wharton

A fee is simply defined as a "charge for service." Its synonyms include basic accounting terms like "cost" and "payment." So why has such an innocuous word stirred up so much frustration and anger among consumers in recent years, particularly when they are dealing with industries like airlines and financial services?  Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive
First published March 2011

An Annual Monitor (Edelman PR’s “Trust Barometer”) conducted each year in the US reports that fewer than half of all Americans (46%) “trust” business – an 8 point drop from last year. Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published July 2005

“Arresting the human intelligence for long enough to extract money from it” –a flawed definition of marketing that seems, nonetheless, to drive the actions of more than a few who seek to engage in what ought to be the honourable endeavour of trade Read more >>