The Marketing Bureau

by Brian H Meredith

Just got a call from Yellow Online (www.yellow.co.nz) where we (The Marketing Bureau Ltd) have had a Gold Listing for several years now. Bottom line was an attempt to double our monthly online advertising cost. Read more >>

Will Ban Agencies Guilty of "Inappropriate" Marketing to Children

LONDON - Conservative Party leader David Cameron is to ban agencies found guilty of "inappropriate" marketing to children from bidding for Government COI contracts for three years, if his party wins the forthcoming general election.

First published on www.marketingmagazine.co.uk  Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published July 2008

Kellogg’s have launched edible Lego blocks in the U.S. market.   Yep. Edible Lego Blocks.   Targeted at children. Yep. It's as dopey as it sounds. And Yep. They really have. Read more >>

If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>