The Marketing Bureau

Posted by Cath Everett
First Posted on www.mycustomer.com  

An authorised Apple reseller has sued a customer for defamation after complaining about poor service on the grounds that the gripes were damaging to its reputation. Read more >>

...Playing Fair Can Actually Lead to Greater Profits
First Published on Knowledge@Wharton

Tune into "The Apprentice" and you get an all-too-common view of business. Every week, all of the wannabe moguls try to impress Donald Trump by preening, cajoling and conniving. In this world, toughness is the measure of every CEO, and the boss glories in firing people and squeezing every penny out of suppliers.  Read more >>

Once again, the integrity of the marketing concept and the marketing profession itself has been called into question following the shoddy practice of an Auckland Radio Station in promoting a “Competition” that was not all that it seemed to be.

The following item from today’s New Zealand Herald tells the story. Read more >>

First Published on www.marketingprofs.com

Most marketers say online "astroturfing"—the practice of generating fake online product reviews and testimonials—is unethical, and many would consider not buying from a brand if they discovered the brand was engaging in such a practice, according to a recent survey from R2integrated (R2i).  Read more >>