The Marketing Bureau


Specialist Marketing & Communications Resourecs

29

Nov

"Drinking From A Fire Hose"



Has Consumer Data Mining Gone Too Far?

First Published on Knowledge@Wharton  

In a world of endless information sharing, consumers have become the product. Platforms such as Google, Facebook, Foursquare and Twitter are the new factory floor, and online users, who leave digital crumbs as they browse the web and tap into social networks, generate data that can be bought and sold. Every tweet tweeted, badge unlocked, website searched and "Like" button clicked adds to the growing inventory of user information. Data miners then sort it, package it, market it -- and companies use it to better target customers. Read more >>

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29

Sep

CEOs Must Model The Behaviour....


....For Creating Societal Value

by Roger Martin
First Published on
hbr.org

CEOs can use both signals and systems as powerful levers in tilting the focus of their company toward long-term societal value creation — which will take care of their shareholders perfectly well. Read more >>

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23

Sep

The ROI of Humble Pie


By Ariella Brown
First Published on www.thecmosite.com


When your company has made a mistake, offering a proper apology is not just the right thing to do. It can pay big dividends. Read more >>

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19

May

Money and the Meaning of Life


By William C Taylor
First Published on
hbr.org

Everywhere you look, there's compelling evidence that the single-minded pursuit of wealth often leads smart people to do incredibly stupid things — things that destroy what money can't buy. Read more >>

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