The Marketing Bureau


Specialist Marketing & Communications Resourecs

14

Apr

Nickeled and Dimed


Is It Possible to 'Over-fee' Consumers?

First Published on
knowledge@wharton

A fee is simply defined as a "charge for service." Its synonyms include basic accounting terms like "cost" and "payment." So why has such an innocuous word stirred up so much frustration and anger among consumers in recent years, particularly when they are dealing with industries like airlines and financial services?  Read more >>

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30

Mar

Do Your Customers Trust You?


By Brian H Meredith

From the NZBusiness Magazine"Marketing Maestro" Archive
First published March 2011

An Annual Monitor (Edelman PR’s “Trust Barometer”) conducted each year in the US reports that fewer than half of all Americans (46%) “trust” business – an 8 point drop from last year. Read more >>

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03

Feb

Arresting The Human Intelligence


By Brian H Meredith

From the NZBusiness Magazine"Marketing Maestro" Archive.
First published July 2005


“Arresting the human intelligence for long enough to extract money from it” –a flawed definition of marketing that seems, nonetheless, to drive the actions of more than a few who seek to engage in what ought to be the honourable endeavour of trade Read more >>

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01

Feb

Apple Reseller Sues Customer


Posted by Cath Everett
First Posted on www.mycustomer.com  


An authorised Apple reseller has sued a customer for defamation after complaining about poor service on the grounds that the gripes were damaging to its reputation. Read more >>

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