The Marketing Bureau


Specialist Marketing & Communications Resourecs

20

Jan

In The Game of Business...


...Playing Fair Can Actually Lead to Greater Profits

First Published on Knowledge@Wharton

Tune into "The Apprentice" and you get an all-too-common view of business. Every week, all of the wannabe moguls try to impress Donald Trump by preening, cajoling and conniving. In this world, toughness is the measure of every CEO, and the boss glories in firing people and squeezing every penny out of suppliers.  Read more >>

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14

Oct

Shoddy Practice Damages Marketing. Again.



Once again, the integrity of the marketing concept and the marketing profession itself has been called into question following the shoddy practice of an Auckland Radio Station in promoting a “Competition” that was not all that it seemed to be.

The following item from today’s New Zealand Herald tells the story.
 Read more >>

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07

Sep

Brands Astroturfing Risk Losing Customers


First Published on www.marketingprofs.com

Most marketers say online "astroturfing"—the practice of generating fake online product reviews and testimonials—is unethical, and many would consider not buying from a brand if they discovered the brand was engaging in such a practice, according to a recent survey from R2integrated (R2i).  Read more >>

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27

Apr

Commerce Commission Stops Water Claims


The Commerce Commission has gone to court to stop companies selling water filters door-to-door making false claims, including that tap water is dangerous and contains sewage. Three companies involved in selling Love Springs branded water filters have been restrained by an interim injunction obtained by the commission in the Auckland High Court last Thursday. Read more >>

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