The Marketing Bureau

If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>

....just don't use the threatening tactics adopted by a New York Restaurant owner. Harvesting customer emails is sound practice but threatening staff in the process most certainly is not. Janine Popic of verticalresponse.com tells the story
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The Secret Weapons of Modern Marketing.
First, here's something that is fast becoming the most fundamental aspects of marketing to get right, especially if you want to build a truly sustainable high quality organisation (of any size) in the modern age : Ensure the ethics and philosophy of your organisation are good and sound.  Read more >>

....for long enough to extract money from it” –a flawed definition of marketing that seems, nonetheless, to drive the actions of more than a few who seek to engage in what ought to be the honourable endeavour of trade (first published in NZBusiness Magazine July 2005) Read more >>