The Marketing Bureau

When Employees Behave Badly on Social Media  
By Mitch Wagner
First Published on The CMO Site

A maverick employee gets on social media and says something damaging to the brand. He complains about the boss, the working conditions, says something outrageously offensive, or undermines the business model. Welcome to your marketing crisis for the day. Read more >>

QR Codes & Social Media Have Little Impact for Shoppers
By Ted Mininni
First Published on www.marketingprofs.com

“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening lines of a recent Media Post Marketing Daily article, “Shoppers Spurn Social, QR Codes.” Read more >>

Extracted, With Kind Permission,
From Seth Godin’s Blog

If we put a number on it, people will try to make the number go up. Read more >>

By Jack Springman
First Published on www.mycustomer.com  

Any CRM veteran reading through the array of analysts’ reports, articles and blog pieces on social media generally and social media CRM in particular could be forgiven for thinking of baseball legend Yogi Berra’s quote “It’s déjà vu all over again.”  Read more >>