The Marketing Bureau

And Make Your (Huge Piles Of) Money By Doing Good
By Gregory Ferenstein
First Published on www.fastcompany.com

"There's certainly not an incapability between doing well and doing good," eccentric billionaire Sir Richard Branson tells Fast Company. Branson's new book, Screw Business As Usual , asks that as long as entrepreneurs can make extraordinary sums of cash while helping others, why do business any other way?  Read more >>

By Scott Esmond
First Published on www.imediaconnection.com

Among all the painful business learnings driven by the recent economic challenges, the increased demands on CMOs to deliver measureable results and ROI on marketing dollars is one that is here to stay.  Read more >>

By Piet Levy, staff writer, American Marketing Association
First Published on www.marketingpower.com
Aided in large part by mobile marketing efforts, as well as widespread news coverage and word of mouth, the American Red Cross has secured $103 million in less than a week from consumers and corporations helping Haitians in the aftermath of the cataclysmic earthquake on Jan. 12.  Read more >>