The Marketing Bureau


Specialist Marketing & Communications Resourecs

27

Jan

Haiti Fundraising Leverages Mobile Marketing


By Piet Levy, staff writer, American Marketing Association

First Published on www.marketingpower.com
Aided in large part by mobile marketing efforts, as well as widespread news coverage and word of mouth, the American Red Cross has secured $103 million in less than a week from consumers and corporations helping Haitians in the aftermath of the cataclysmic earthquake on Jan. 12.  Read more >>

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