The Marketing Bureau

By Nicholas Watkiss

There have been a number of books in recent years suggesting that successful business is like warfare, e.g.  Mark McNeilly’s “Sun Tzu and the Art of Business,” and likening business leaders to successful generals. But while both business and warfare require leadership, the type of leadership required is very different. Leadership in battle takes place in extreme conditions, but leadership in business and commerce is not a life or death struggle. Read more >>

With Changing Customer Expectations – Study
First Published on www.mycustomer.com

A third of all marketing departments are performing badly due to inefficiency, inadequate funding and a failure to cooperate with other business units, according to an Accenture study. Read more >>

By The Newshound

First Published on www.marketingmag.com.au

Sydney - Nielsen has released a study suggesting that Australian marketers are allocating more of their budget to digital than TV, radio or outdoor. The 'Community Engine 2010 Social Media Business Benchmarking Study' also found that 70% of all Australian businesses intend conducting some form of social media activity this year, compared with just 40% in 2008. Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published July 2002

Although the processing power of the silicon chip has increased by a factor of 10,000 in the last 25 years, the processing power of the human brain has remained unchanged for millennia. This is a powerful reality for marketers to vigorously embrace. Read more >>