The Marketing Bureau

For Your Customer
By Don Peppers
First Published on FastCompany

Do your customers really trust your company? Ask yourself: If you were the customer, would you trust your company?   Read more >>

Sam's Club* CEO Brian Cornell on the Essential 'Cs' of Leadership
First Published on knowledge@wharton

United States - Sam's Club CEO Brian Cornell once attended a conference at Apple that was designed to give corporate executives a chance to learn some of the secrets behind the late Steve Jobs's success. Cornell recalled asking Jobs how much he relied on focus groups to find out what his customers might be looking for, particularly when it came to developing the iPhone.  Read more >>

Building Businesses That Turn Entire Industries On Their Heads
By Krishna 'Kittu' Kolluri
First Published on www.fastcompany.com

As an entrepreneur turned VC, I’ve never been particularly interested in incremental, evolutionary improvements to an existing business model. Yes, sometimes a better mousetrap is what’s truly needed, and from that need springs improvements in technology, products, or services that lead to a very viable business. But it’s not what gets me up in the morning, or what keeps me up at night. Read more >>

And Make Your (Huge Piles Of) Money By Doing Good
By Gregory Ferenstein
First Published on www.fastcompany.com

"There's certainly not an incapability between doing well and doing good," eccentric billionaire Sir Richard Branson tells Fast Company. Branson's new book, Screw Business As Usual , asks that as long as entrepreneurs can make extraordinary sums of cash while helping others, why do business any other way?  Read more >>