The Marketing Bureau

Short termism is destroying shareholder value says Brian H Meredith. Business success is born out of one thing and one thing only – the marketing concept. And that concept tells us, in crystal clear terms, that a business will survive and thrive only by identifying and/or creating needs and wants of chosen target markets and fulfilling them, at a profit, time after time. Read more >>

We are frequently asked by all sorts of people just what are the features of a great business. We regret that there isn’t (yet) a template which can be placed over a business after which it will achieve greatness. However, there are a bunch of common characteristics that do seem to be non-negotiables and we share them here with you to do with as you will: Read more >>