The Marketing Bureau

Start Each Day With a Mission Statement
First published on www.marketingprofs.com  

"Many business owners have dutifully written their vision and mission statements, working hard to craft statements with impact and importance," writes Marla Tabaka at Inc. "But what happens to those statements?"  Read more >>

Short termism is destroying shareholder value says Brian H Meredith. Business success is born out of one thing and one thing only – the marketing concept. And that concept tells us, in crystal clear terms, that a business will survive and thrive only by identifying and/or creating needs and wants of chosen target markets and fulfilling them, at a profit, time after time. Read more >>

We are frequently asked by all sorts of people just what are the features of a great business. We regret that there isn’t (yet) a template which can be placed over a business after which it will achieve greatness. However, there are a bunch of common characteristics that do seem to be non-negotiables and we share them here with you to do with as you will: Read more >>