The Marketing Bureau


Specialist Marketing & Communications Resourecs

24

Aug

How To Deal With Telemarketers



Used properly, telemarketing can be a valuable sales tool. However, the number of occasions on which it is used properly is about as rare as the number of occasions on which a politician will begin a sentence with “To tell you the truth.......”  So, the next time you are bothered, irritated or angered by a bad telemarketer, try using one of the following strategies.....  Read more >>

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17

Aug

Heaven or Hell :: An Informed Choice?



When a young marketer met his untimely end, he was informed that he had a choice about where he would spend his eternity: Heaven or Hell. He was allowed to visit both places, and then make his decision afterwards. Read more >>

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10

Aug

Lost In Translation



Global marketing is a long established concept and many multinational Brands have developed strongly on the strength of it. But what happens when they fail to negotiate the language barrier?

The following are some fine examples of what happens when marketing translations fail to reach a foreign market in quite the way the marketer had hoped
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04

Aug

Power To The Customer. Or Not.


This is said to be a true story from a major word processor software producer's helpline. Supposedly, the help desk employee was fired; however, he apparently sued the organisation for "Termination without Cause". Here is the actual dialogue of that former Customer Support employee:  Read more >>

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