By AJ Kumar
First Published on entrepreneur.com
Online business owners have two primary choices for building a customer base. You can invest your time and money in attracting new customers one-by-one, using techniques such as cold calling, pay-per-click advertising and media buys. These techniques are referred to as "outbound marketing" because you must push out your message and hope it falls on receptive ears and generates new customers. Read more >>
12
Jul
A Quick Guide To Inbound Marketing
11
May
HOW TO ... Make Inbound Marketing Effective
By Geoffrey James
First Published on www.inc.com
With inbound marketing, the customer comes to you, but you still have to move the opportunity forward. Read more >>
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