
Vibram Five Fingers and Eigen Values
by Stephen Denny
First Published on www.marketingprofs.com
Do you know what an eigen value is? "This sentence has five words." That's an eigen value. It's a self-defining entity. Its outputs are identical to itself. If I were to say instead, "This sentence has a lot of words and syllables," that would not be an eigen value because it's subjective. We can debate what "a lot" is or isn't. And that difference is important.
Want to see how an eigen value plays out in real life? Look at Vibram and its FiveFingers shoe. Read more >>
23
Jul
When Competing With Your Customers Is OK
21
May
Group Dynamics Killing Innovation?

First Published on www.knowledge.wharton.upenn.edu
To come up with the next iPad, Amazon or Facebook, the last thing potential innovators need is a group brainstorm session. What the pacesetters of the future really require, according to new Wharton research, is some time alone. Read more >>
Comments
Post has no comments.30
Apr
Frankly, It's All In Your Head

First Published on www.marketingprofs.com
OK. Time to clear your mind and consider some findings from Tremor, a subsidiary of Procter & Gamble that focuses on word-of-mouth (WOM). Tremor is populated by cognitive scientists whose job is to study the brain, then apply their knowledge to marketing. Read more >>
Comments
Post has no comments.07
Apr
Our Fingers Are Doing The Walking
United States: It’s
been nearly 50 years since the Yellow Pages® first urged phone customers to
“Let your fingers do the walking.” Back then, it was just an ad slogan, and the
message wasn’t meant to be taken literally. Nowadays, however, thanks to
touch-screen technology, wireless phone users can “let their fingers do the
walking.”
They can easily shop online, send e-mails and texts, and share multimedia files and pictures with friends and family—all with the flick of a finger. The technology has proven so popular that customers who own traditional mobile phones—as opposed to feature-rich “smartphones”— are increasingly moving to models that offer touch screens. Read more >>
Comments
Post has no comments.Archive
Tags
- advertising (24)
- b2b (4)
- brand (41)
- brand behaviour (34)
- business (5)
- business planning (6)
- business success (8)
- charity (2)
- competition (5)
- competitive intelligence (2)
- consultant (1)
- consultants (1)
- consumer empowerment (3)
- consumer trends (6)
- corporate culture (1)
- crisis communications (6)
- crisis marketing (3)
- crm (7)
- customer centricity (22)
- customer engagement (21)
- customer experience management (20)
- customer service (25)
- digital media (11)
- e-marketing (13)
- ethics (10)
- facebook (5)
- featured service line (1)
- finance (1)
- fundraising (1)
- future of marketing (3)
- Google (2)
- governance (2)
- great business (2)
- humour (26)
- innovation (5)
- management (10)
- marcoms (40)
- market orientation (7)
- market research (14)
- marketing (36)
- marketing audit (4)
- marketing concept (15)
- marketing consultant (2)
- Marketing News (3)
- marketing paradigm (8)
- marketing planning (24)
- marketing strategy (24)
- measurement (16)
- media skills (1)
- Meredith's Musings (11)
- mini marketing directors (1)
- mobile marketing (4)
- New Marketing Paradigm (3)
- not for profit (1)
- online (5)
- people (11)
- philosophy (8)
- presentation skills (5)
- product (5)
- proposition (5)
- quotations (30)
- recruitment (2)
- relationship marketing (9)
- roi (5)
- sales (15)
- seo (1)
- service (2)
- service sector (1)
- Small Business (4)
- smes (3)
- social marketing (19)
- social media (18)
- social networking (17)
- sponsorship (7)
- Strategy (16)
- Stuff We Like (1)
- thinking (6)
- tmb services (13)
- TME (Total Marketing Effect) (6)
- trade shows (1)
- training (3)
- trends (15)
- twitter (8)
- unplanned messages (7)
Our Work
-
NZIM (New Zealand Institute of Management) Course Development and Delivery
-
Surgical and Psychiatry Registrars Communications and Presentation Skills Training
-
Grant Thornton Marketing Audit
-
Qualmark Hospitality Performance Assessment & Rating
Comments
Post has no comments.