The Marketing Bureau

Building Businesses That Turn Entire Industries On Their Heads
By Krishna 'Kittu' Kolluri
First Published on www.fastcompany.com

As an entrepreneur turned VC, I’ve never been particularly interested in incremental, evolutionary improvements to an existing business model. Yes, sometimes a better mousetrap is what’s truly needed, and from that need springs improvements in technology, products, or services that lead to a very viable business. But it’s not what gets me up in the morning, or what keeps me up at night. Read more >>

By Tony Schwartz
First Published on hbr.org

I grew up hungry to do something creative, to set myself apart. I also believed creativity was magical and genetically encoded. As early as the age of 8, I began sampling the arts, one after another, to see if I'd inherited some gift.  Read more >>

By Scott Anthony
First Published on hbr.org

Over the past year I've shifted my presentation materials so they include mostly pictures and 96 point font. That's good for audiences (at least, I think it is), but bad when I get the kind of request that landed in my in-box last week. Read more >>

....Marketers Turning A Blind Eye
by Rachel Fielding
First Published on www.mycustomer.com  

United Kingdom - Fewer than one in eight marketers have developed a connected TV strategy even though global sales are set to reach 123 million units over the next three years. Read more >>