The Marketing Bureau

Through "Soft" Innovation
By FC Expert Bloggers Eric Ryan + Adam Lowry
Published on www.fastcompany.com

To generate growth, companies seem to love "hard" product innovation--the type of expensive breakthroughs that require engineers and PhDs to toil away deep in the lab. Think Teflon, Viagra, or the Segway scooter.  Read more >>

....About Growth
by Nilofer Merchant 
First Published on hbr.org

Finding that first market — a few customers willing to pay for your early product — is hard enough. But there's one thing that may be even harder. And that's finding the second market. Especially because companies are often so focused on protecting what they already have.  Read more >>

By Jonathan Salem Baskin
First Published on www.imediaconnection.com

The internet isn't a stand-alone experiential platform but rather a transitional or enabling tool for experience; it's for enabling actions that derive from and contribute to actions in the real world.  Read more >>

How Niche Retailers Are Thriving on Internet 2.0
First Published on knowledge@wharton

A decade after pets.com and a string of other early Internet specialty retailers collapsed, a new wave of start-ups -- enabled by the power of cloud computing, advanced delivery systems and deep social relationships with customers -- is shaping e-commerce. Read more >>