The Marketing Bureau


Specialist Marketing & Communications Resourecs

17

Aug

Six Secrets to Creating a Culture of Innovation


by Tony Schwartz
First Published on www.hbr.org


When IBM recently polled 1500 CEOs across 60 countries, they rated creativity as the most important leadership competency. Eighty percent of the CEOs said the business environment is growing so complex that it literally demands new ways of thinking. Less than 50 percent said they believed their organizations were equipped to deal effectively with this rising complexity.  Read more >>

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23

Jul

When Competing With Your Customers Is OK


Vibram Five Fingers and Eigen Values

by Stephen Denny
First Published on www.marketingprofs.com


Do you know what an eigen value is? "This sentence has five words." That's an eigen value. It's a self-defining entity. Its outputs are identical to itself. If I were to say instead, "This sentence has a lot of words and syllables," that would not be an eigen value because it's subjective. We can debate what "a lot" is or isn't. And that difference is important.

Want to see how an eigen value plays out in real life? Look at Vibram and its FiveFingers shoe. Read more >>

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21

May

Group Dynamics Killing Innovation?


First Published on www.knowledge.wharton.upenn.edu

To come up with the next iPad, Amazon or Facebook, the last thing potential innovators need is a group brainstorm session. What the pacesetters of the future really require, according to new Wharton research, is some time alone. Read more >>

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30

Apr

Frankly, It's All In Your Head


First Published on www.marketingprofs.com
OK. Time to clear your mind and consider some findings from Tremor, a subsidiary of Procter & Gamble that focuses on word-of-mouth (WOM). Tremor is populated by cognitive scientists whose job is to study the brain, then apply their knowledge to marketing. Read more >>

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