The Marketing Bureau

First Published on www.marketingprofs.com
OK. Time to clear your mind and consider some findings from Tremor, a subsidiary of Procter & Gamble that focuses on word-of-mouth (WOM). Tremor is populated by cognitive scientists whose job is to study the brain, then apply their knowledge to marketing. Read more >>

United States: It’s been nearly 50 years since the Yellow Pages® first urged phone customers to “Let your fingers do the walking.” Back then, it was just an ad slogan, and the message wasn’t meant to be taken literally. Nowadays, however, thanks to touch-screen technology, wireless phone users can “let their fingers do the walking.”
They can easily shop online, send e-mails and texts, and share multimedia files and pictures with friends and family—all with the flick of a finger. The technology has proven so popular that customers who own traditional mobile phones—as opposed to feature-rich “smartphones”— are increasingly moving to models that offer touch screens. Read more >>

By Sean X Cummings.
First Published on www.imediaconnection.com
Barriers to marketing greatness : Our jobs shouldn't be that hard, should they? This is not rocket science or brain surgery. This is advertising and marketing. But alas, in truth, much more is known about both rocket science and brain surgery than about marketing. Why? We, as people and consumers, are a completely unpredictable system of chaos. If we understood people to the depth we did rocket science, there would be little need for the entire profession of psychology.  Read more >>