The Marketing Bureau

The 12 Key Beliefs You Need For Success

On HBR.org's 'Conversation' blog, Robert I. Sutton asks: "What makes a boss great?" and answers it by highlighting 12 things good bosses believe.

The author says that, while anyone can improve their effectiveness as a manager by adopting the habits of good bosses and shunning the sins of the bad, he's come to the conclusion that "all the technique and behaviour coaching in the world won't make a boss great if that boss doesn't also have a certain mindset". Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2009

Now, perhaps more than ever before, it is crucial that a business be truly market oriented if it is to survive, let alone thrive, in the current and anticipated economic climate. Let’s remind ourselves of a couple of core principles that reflect inescapable business truths: Read more >>

First Published on www.marketingprofs.com

United States : Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in 2009 than they did a year earlier, according to a report from TrendsSpotting. Read more >>

Extracted from Robert Heller’s Management Newsletter
www.thinkingmanagers.com
The world is full of gurus, consultants, authors, speakers and others who will proffer their Secrets of Success checklist at the drop of a coin (into their pockets, preferably). Robert Heller and Edward de Bono have a better track record than most and the currency of their list is, therefore, arguably greater. See what you think. Read more >>