The Marketing Bureau

Short termism is destroying shareholder value says Brian H Meredith. Business success is born out of one thing and one thing only – the marketing concept. And that concept tells us, in crystal clear terms, that a business will survive and thrive only by identifying and/or creating needs and wants of chosen target markets and fulfilling them, at a profit, time after time. Read more >>

Two of the greatest “thinking” minds of our time, Edward de Bono and Robert Heller, issue a regular newsletter to subscribers in which they address a wide range of management issues from a “thinking” perspective. Here at The Marketing Bureau we have a longstanding concern that the concept and practice of “thinking” in business is a much underrated (and, dare we say it, underused) pastime. Read more >>

Many marketers dream of helping to launch a break-out brand or getting in on the ground floor with the next Richard Branson. However, for many who have made it to the top of the greasy pole, the reality is far from rosy. U.K. Marketing Magazine’s Nicola Clark examines this growth limiting reality. Read more >>

"Strategies are OK’d in boardrooms that even a child would say are bound to fail. The problem is, there is never a child in the boardroom." Victor Palmieri, Business Takeover Financier Read more >>