The Marketing Bureau

By Jeff Haden
First Published on inc.com

Recognize any of the platitudes on this list? Here's why you should stop using them--now. Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published May 2008

I spend at least a couple of hours a week sitting in Air New Zealand’s Koru Lounges around the country waiting to board flights. It is an enlightening, if not an enlivening, experience. Read more >>

By John Baldoni
First Published on www.inc.com

The best leaders recognize their weaknesses--and struggle through them. Read more >>

Kodak's 30-year Slide into Bankruptcy
First Published on Knowledge@Wharton

As Eastman Kodak begins to adapt to the challenges of bankruptcy, David A. Glocker's company, Isoflux, is expanding -- thanks to technology he developed in Kodak's research labs. He didn't steal anything. In fact, before he founded Isoflux with Kodak's blessing in 1993, Glocker approached his managers at the company and suggested they market the coating process he had developed.  Read more >>