The Marketing Bureau

....For Creating Societal Value
by Roger Martin
First Published on hbr.org

CEOs can use both signals and systems as powerful levers in tilting the focus of their company toward long-term societal value creation — which will take care of their shareholders perfectly well. Read more >>

....About Growth
by Nilofer Merchant 
First Published on hbr.org

Finding that first market — a few customers willing to pay for your early product — is hard enough. But there's one thing that may be even harder. And that's finding the second market. Especially because companies are often so focused on protecting what they already have.  Read more >>

By Scott Esmond
First Published on www.imediaconnection.com

Among all the painful business learnings driven by the recent economic challenges, the increased demands on CMOs to deliver measureable results and ROI on marketing dollars is one that is here to stay.  Read more >>

Building a Business to Thrive Online and Offline
by Bill Post
First Published on www.marketingprofs.com

You don't have to travel far to get to the world's largest shopping mall. In fact, it's on your computer screen. You can find any product you want or any service you need. And you can do it anytime that's convenient. Of course, I'm talking about the Internet. Read more >>