The Marketing Bureau

by Rosabeth Moss Kanter
First Published on hbr.org

Traditional theories of the firm are dominated by the notion of opposition between capital and labor, disconnecting business from society and posing conflicts between them. According to this view, companies are nothing more than money-generating machines. By contrast, great companies use a different operating logic.  Read more >>

How One Small Bank Keeps Its Staff Among The Happiest In Europe
By Susanne Gargiulo
First Published on cnn.com

(CNN) -- For nearly a decade, a Danish bank has been recognized by the Great Place to Work Institute as one of the best small to medium sized companies to work for in Europe. Situated near the quiet coastline on the island of Fyn, Middelfart Sparekasse has an unusual approach to people management that experts say is worth noting. Read more >>

....For Creating Societal Value
by Roger Martin
First Published on hbr.org

CEOs can use both signals and systems as powerful levers in tilting the focus of their company toward long-term societal value creation — which will take care of their shareholders perfectly well. Read more >>

....About Growth
by Nilofer Merchant 
First Published on hbr.org

Finding that first market — a few customers willing to pay for your early product — is hard enough. But there's one thing that may be even harder. And that's finding the second market. Especially because companies are often so focused on protecting what they already have.  Read more >>